展柜规划理念和店面主题规划，规划理念的表达千万不能过于直白，要注意以下几个方面：
The concept of display cabinet and store theme planning must not be too straightforward.
一．是要注意展柜规划规划主题的具体化、清晰化和特殊化。例如，表达一位白领女人在化妆品店里浏览化妆品的场景，假如让人不能了解，或归于过于大众化的日常环境，就会失掉所指，然后也就背离了个性化规划的主旨。这样的规划是毫无意义的。
First, we should pay attention to the concretion, clarity and specialization of the theme of the exhibition planning and planning. For example, to express a white-collar woman in a cosmetic shop to browse cosmetics in a cosmetic store, if it can't be understood, or in a too popular daily environment, it loses its finger and then deviates from the theme of personalized planning. Such a plan is meaningless.
二．是要注意运用艺术化手法。例如，使用隐喻的表现方式，这样能够使规划充满情谐和幻想力，假如缺少了幻想的空间，表达过于直白，就不会发生吸引力，使规划落入俗套。
Two. We should pay attention to the use of artistic techniques. For example, the use of metaphorical expression can make the planning full of love and fantasies. If there is no space for fantasy and the expression is too straightforward, it will not be attractive and the planning will fall into the custom.
展柜规划理念主题展柜规划的构思与创意，应该取自于日子，当然，学习影视和广告，也会受到必定的启示。
The concept and creativity of the exhibition cabinet planning and theme exhibition cabinet should be taken from the day. Of course, learning videos and advertisements will also be enlighten.
三．是要注意细节和空气。例如店面的展柜摆设、展柜的配饰、展柜灯光和店面环境色调等，由于这些都是能够引起联想的标志手法，使人仿佛置身于实际傍边，然后发生相应的情感体会，才不会过分直白。
Three. Pay attention to the details and the air. For example, the layout of the storefront, the accessories of the showcase, the lighting of the cabinet and the tone of the storefront, etc., as these are the symbols that can cause the association, make people seem to be in the actual side, and then have the corresponding emotional experience, so that it will not be too straightforward.
展柜规划理念和店面主题规划，表达千万不能太直白，太直白的表达非但不能达到很好的作用，反而会拔苗助长，每一个规划都是通过创意与理念相结合的产品，假如不经修饰的表达，往往会空洞，彻底起不到想要的作用。
The idea of the layout of the cabinet and the theme planning of the storefront can not be too straightforward. The expression that is too straightforward can not achieve a good effect. Instead, it will help. Each plan is a product which is combined with ideas and ideas. If the expression is not modified, it is often empty and can not play the role.
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